The Buyer Utility Map Essay Example | Topics and Well Written Essays - 250 words

The Buyer Utility Map - Essay Example Wal-Mart has focused on improving the purchase experience by enabling its customers to get access to its products online. They can access product information at their comfort locations using mobile application. Moreover, customers can purchase from Wal-Mart stores online. It saves time and money for the customers. Delivery of commodities especially fresh farm produce services makes shopping simple and convenient. Customers will always consider the price of commodities and compare it with competing business irrespective of their economic status. The company intends to diversify customer convenience by increasing the number of retail branches and associates to enable customers purchase merchandise in their communities without incurring extra travelling expenditures. The price of its commodities is sensitive to people of all lifestyles and income levels. Through low-cost competitiveness, the company aims to remain the price leader to maintain its value-conscious